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Campaign Management

Learn how to manage campaign assignments directly from the Popl dashboard and mobile app.

Updated this week

Overview

Required Subscriptions: Exclusively with the Event Lead Capture plan for teams.

Mobile users can now assign leads to campaigns, view a lead’s campaign, and edit campaign assignments all from within the Popl app.

Users can also be assigned to multiple active campaigns at once and can self-assign themselves to campaigns they weren’t originally assigned to (based on admin settings).

Keep in mind: Campaign assignment determines which campaign a lead is attributed to during capture and helps keep reporting organized across events.


Campaign Assignment Logic

To assign a lead to a campaign from your mobile app:

  1. Click into the lead

  2. Tap the 'Select Campaign' dropdown

  3. From the dropdown, select the campaign

  4. You're all set. Your change will save automatically.

Default State (Not Assigned to Any Campaign)

If a user has not been assigned to any campaign, the campaign selector will appear empty.

First-Time Assignment

When a user assigns a lead to a campaign for the first time, the user is automatically assigned to that campaign as well. No admin action is required.

When Assigned to a Single Active Campaign

If a user is assigned to only one active campaign, the selector will default to that campaign for all lead creation during the campaign’s active period.

When Assigned to Multiple Active Campaigns

If a user is assigned to multiple active campaigns:

  • The campaign ending soonest will display by default in the selector

  • This same campaign will also be applied to any lead capture form submissions where the Popl user cannot manually pick a campaign during creation

Assigning to Non-Active Campaigns

Mobile users can assign leads to completed campaigns. Doing so also assigns the user to that completed campaign if they weren’t already assigned.


Campaign Reassignment & Qualifiers

Leads can be reassigned to a different campaign at any time (this includes assignment to completed campaigns).

To reassign a lead's campaign from your mobile app:

  1. Click into the lead

  2. Tap 'Edit Lead'

  3. From the campaign dropdown, select the new campaign

  4. Tap 'Save' to save the changes.

When reassigning a lead to a different campaign:

  • No qualifier data is deleted

  • Any qualifiers shared across both campaigns are preserved

  • If the lead is reassigned back to the original campaign, all original qualifiers and responses will reappear

  • In the web dashboard, all qualifiers and values (past and present) always remain visible for full context


Desktop Dashboard

Team Settings Updates

You can now manage campaign workflows using admin-controlled toggles in Team Settings.

1. Allow Self-Assignment

  • Default: ON

  • Let users assign themselves to campaigns that admins haven’t manually assigned them to

  • Required for enabling any user-driven campaign changes on mobile

2. Require Campaign Selection

  • When ON, users must select a campaign before saving any lead in the mobile app

  • This toggle can only be enabled if Allow Self-Assignment is also ON

Tip: Teams using required campaign selection may want to create a long-running “catch-all” campaign for general use. This is ideal for leads captured outside of specific, event-tracked campaigns


Summary

  • Mobile users can assign, edit, and manage campaign assignments directly from the app

  • Users can now belong to multiple active campaigns

  • First-time campaign assignment automatically assigns the user to that campaign

  • Qualifier responses are preserved across campaign reassignments

  • New admin settings allow for user self-assignment and required campaign selection

  • Updated UI improves visibility and clarity across lead screens


💡 Tip

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