Overview

Our Event Lead Capture (ELC) plan gives your field and event teams a single, streamlined way to capture, qualify, and route leads in real time—without juggling multiple tools or waiting on post-event data cleanup.

Built for speed and accuracy, Popl ELC connects directly to your CRM and marketing systems to ensure every conversation becomes a measurable impact. Whether you’re hosting a booth, sponsoring a conference, or attending meetings, Popl helps you close the loop from first scan to follow-up.

What Popl does

Capture & enrich in real time: Scan badges, business cards, or QR codes and let AI instantly fill in missing details like emails, job titles, company names, and LinkedIn profiles.

Qualify & contextualize: Add notes, tags, and lead qualifiers on the spot to capture who you spoke with, what was discussed, and why they matter.

Offline ready: Poor WiFi? No problem. Leads are stored locally and sync automatically when connectivity returns.

Sync seamlessly: Leads flow into your CRM and workflows instantly—no more manual uploads or spreadsheets.

Measure results: Attribute outcomes by event, rep, or campaign to see what’s driving the most revenue.

Result: fewer lost leads, cleaner data, and faster conversions.

Who it’s for

Team / Function	How they use Popl ELC
Revenue & Field Marketing	Capture, qualify, and route leads directly from event floors to CRM.
Sales Operations	Track ROI by campaign, rep, and region to optimize event budgets.
Marketing & Demand Gen	Automate enrichment, tagging, and follow-ups to keep pipeline momentum.
Executives & Partnerships	View which events and teams generate measurable business outcomes.

Key benefits

Faster follow-up: Go from scan to CRM in minutes, not days.
Higher-quality leads: AI enrichment ensures accurate, complete contact data.

Event-to-revenue clarity: Attribute every lead to a specific source, rep, or campaign.
No hardware required: Use one universal app for all badges, business cards, and QR codes.
Always connected: Works even without WiFi—your data syncs automatically later.

How it works

Set up campaigns: Build your event campaigns in advance with pre-set qualifiers, tags, and workflows.
Capture leads: Scan badges, business cards, or QR codes to instantly collect contact info.
Add context: Apply notes, tags, and qualifiers to personalize follow-up.
Sync automatically: Leads push to your CRM or marketing platform without manual uploads.
Track ROI: View analytics by event, rep, and campaign to see what’s working.

Feature highlights

Universal Scanner: Capture any badge, card, or QR with one app.
AI Enrichment: Fill in missing details like email, title, and company instantly.
CRM Integrations: Automate exports and eliminate data entry.
Offline Mode: Keep capturing even with poor connectivity.
Analytics Dashboard: Measure success by event, campaign, and team performance.

Getting started (Admins)

Plan your rollout: Begin with a pilot event or launch company-wide.
Set up campaigns: Define qualifiers, tags, and workflows in advance.
Enable integrations: Connect your CRM and confirm data mapping.
Train your team: Share a short guide or video on scanning, tagging, and syncing leads, or share this article with them.
Review analytics: Confirm leads are syncing and ROI data is flowing.

First-week checklist for the team

✓ All reps download and log into Popl ELC.

✓ Each rep scans 3 test badges or cards.

✓ CRM connection tested and validated end-to-end.

✓ Analytics dashboard reviewed by manager.

Best practices for adoption

Align before the event: Create shared qualifiers so sales and marketing agree on what’s “qualified.”
Capture context immediately: Add notes or tags before the conversation ends.
Follow up fast: Sync to CRM the same day for maximum conversion.
Measure & optimize: Use analytics to decide which events deliver the best ROI.

Security & Privacy

Secure by design: Data is encrypted in transit and at rest.
Access controls: Manage permissions and visibility by role.
Compliance-ready: Popl follows industry privacy standards to keep your data safe.

FAQs

Question	Answer
Do I need special hardware?	No. Popl ELC uses your phone’s camera to scan any badge or card.
Does it work offline?	Yes—data syncs automatically when your connection returns.
Can I enrich contacts automatically?	Yes, AI fills in missing info like emails and LinkedIn profiles.
How does it integrate with CRM?	Leads push directly into your CRM and workflows.
How do I measure event ROI?	Use built-in analytics to view results by event, rep, or campaign.

Why Teams Choose Popl

Popl Event Lead Capture turns every handshake into a data-driven opportunity. Your team captures cleaner, richer leads with less manual work, and your organization gains visibility into what’s driving real ROI.

Ready to transform your next event?

Start with Popl Event Lead Capture or talk to our team about advanced integrations and campaign support.