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List Enrichment

Upload and enrich lead lists in bulk to generate complete, CRM-ready lead data before or after events.

Overview

Required subscriptions: Bulk Lead Enrichment is available on Event Lead Capture (ELC) plans and Annual Digital Business Card (DBC) plans.

Some enrichment functionality and workflows vary by subscription type.

Contact Sales to upgrade and unlock access if the feature is unavailable in your workspace.

List Enrichment allows teams to upload CSV or Excel lead lists and enrich them in bulk with verified contact and company information.

Teams can use List Enrichment to:

  • Prepare attendee or prospect lists before events

  • Enrich collected leads after events

  • Fill missing lead data automatically

  • Assign leads to Event Flows, tags, and owners

  • Sync enriched leads directly into connected CRMs

List Enrichment transforms incomplete lead lists into structured, actionable lead data that is ready for outreach and reporting.

Common Use Cases

Teams commonly use List Enrichment for:

  • Trade show attendee lists

  • Event visitor exports

  • Prospecting lists

  • Exhibitor lists

  • CRM cleanup projects

  • Post-event lead enrichment

For example, a team may receive an attendee spreadsheet containing only:

  • First Name

  • Last Name

  • Company Name

Popl can then enrich the list with additional information, such as:

  • Verified business emails

  • Phone numbers

  • Job titles

  • LinkedIn URLs

  • Company industry

  • Company size

  • Company location

This creates a complete lead list ready for sales outreach and CRM syncing.

Accessing List Enrichment

To access List Enrichment:

  1. Navigate to the Leads page in the Popl dashboard

  2. Click Import Leads

  3. Choose one of the following options:

    • Import & Enrich Leads

    • Import Lead List

Uploading Your Lead List

Supported File Types

List Enrichment supports:

  • CSV files

  • XLSX files

Upload Limits

Limit

Value

Maximum file size

50MB

Maximum rows

10,000

Required Fields for Enrichment

To run enrichment successfully, uploaded files must contain:

  • First Name

  • Last Name

  • Company

Alternatively, a Full Name field can be used instead of separate first and last name fields.

Upload Errors

Invalid uploads display an error message during upload.

Common causes include:

  • Missing required fields

  • Unsupported file formatting

  • Invalid file type

Mapping Fields

After upload, admins map spreadsheet columns to Popl lead fields.

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Required Field Mapping

The following fields must be mapped before enrichment can begin:

  • First Name

  • Last Name

  • Company

Available Enriched Fields

Popl supports enrichment across more than 15 lead and company data fields.

Examples include:

  • Email

  • Phone Number

  • Job Title

  • LinkedIn URL

  • Company Size

  • Industry

  • Location

Field Mapping Behavior

Once the required fields are mapped:

  • Enrichment automatically applies to supported fields

  • Existing populated values remain unchanged

  • Empty values are filled whenever enrichment data is available

Custom Fields

Additional spreadsheet columns can be mapped to custom fields.

Custom fields:

  • Are stored in Popl

  • Are not enriched automatically

Best Practice

If your spreadsheet already contains partial data, it is recommended to map those columns anyway.

Popl only enriches fields that are currently empty.

Applying Import Settings

Before completing the import, admins can configure Campaigns, tags, ownership, and CRM sync behavior.

Screen Recording 2025-09-11 at 12.20.39 PM.mov [video-to-gif output image]

Campaign Assignment

Imported leads can optionally be assigned to an Event Flow or Campaign.

Campaign assignment:

  • Increases Campaign lead counts

  • Applies Campaign tags automatically

  • Adds Campaign qualifiers with empty default values

  • Does not trigger follow-up emails

  • Displays CRM auto-sync alerts when applicable

Tags

Admins can apply one or more tags to all imported leads.

If a tag originates from a Campaign:

  • It cannot be removed from the import configuration

Lead Assignment

By default:

  • Leads are assigned to the user performing the import

Admins can reassign leads to any team member before processing begins.

CRM Auto Sync

If CRM auto-sync is enabled:

  • Popl displays an alert before import confirmation

  • Enriched leads automatically sync into connected CRMs after processing

This removes the need for manual exports or manual syncing workflows.

Processing and Notifications

After starting an import:

  • Popl immediately begins lead creation and enrichment

  • A confirmation message appears in the dashboard

  • An email notification is sent once processing completes

Processing Time

Processing time depends on list size.

Large imports close to the 10,000-row limit may take several minutes to complete.

Users do not need to remain on the page during processing.

Post-Import Results

Once enrichment completes, teams can:

  • Review enriched lead data

  • Filter and segment leads

  • Sync leads to CRMs

  • Assign leads to workflows

  • Prepare outreach campaigns

  • Manage follow-up activities

Summary

List Enrichment helps teams quickly convert incomplete spreadsheets into enriched, CRM-ready lead data.

Teams can use List Enrichment to:

  • Prepare for upcoming events

  • Enrich post-event lead lists

  • Improve CRM data quality

  • Assign leads to Campaigns and owners

  • Streamline lead follow-up workflows

💡 Tip

Need more help? Get support from our team

Chat with us or email us at [email protected]

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