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Understanding Filter Operators for Leads, Sync, and Follow-Up

Learn what each filter operator does when filtering leads, setting up Dynamic Sync, or building dynamic follow-up email paths in Popl.

Overview

Required Subscription: Event Lead Capture Plan

Filters let you narrow down your leads based on specific criteria, whether you are searching your Leads page, routing leads through Dynamic Sync, or sending different follow-up emails based on what a lead shared.

The operators available to you, meaning the comparison options like "Contains" or "Is Set," change depending on the type of field you are filtering and where in Popl you are building the filter. This article breaks down what each operator does and where you will find it.

Where You'll Build Filters

You can apply filters in three places:

  • Leads page. Filter your lead list to find specific groups of leads.

  • Dynamic Sync. Route leads to different destinations based on their field values.

  • Dynamic Follow-Up. Send different follow-up emails based on what a lead entered or how they were captured.

Most field types offer similar operators across all three, but there are some differences. Those are covered later in this article.


Filter Types and Their Operators

Field Type

Applies To

Available Operators

Free Text

Name, Email, Company Name, phone number, and other plain-text fields

Contains, Does Not Contain, Is, Is Not, Is Set, Is Not Set

Numeric

Number-based custom fields

Equals, Greater Than, Less Than, Is Set, Is Not Set

Date

Date Captured and other date fields

Is (exact day), Is After, Is Before, Is Set, Is Not Set. Is Between is also available in Dynamic Sync and Dynamic Follow-Up.

Single Select

Single-select custom fields

Is (exact match), Is Any Of, Is Not, Is Set, Is Not Set

Multi Select

Multi-select custom fields

Is (exact match), Is Any Of, Is Not, Is Set, Is Not Set

Boolean / Opt-In

Checkbox or opt-in fields

Checked, Unchecked (labeled "Is Checked" / "Is Unchecked" in Dynamic Sync and Follow-Up)

File / Attachment

Uploaded file fields

Is Set, Is Not Set

Lead Owner

The teammate assigned to a lead

Is Any Of, Is Not, Is Set, Is Not Set on the Leads page. Is Any Of and Is Not only in Dynamic Sync and Follow-Up.

Lead Owner Subteam

The subteam a lead's owner belongs to

Is Any Of, Is Not everywhere, plus Is Set and Is Not Set on the Leads page

Event Flow

The Event Flow a lead is associated with

Is (exact match), Is Any Of, Is Not, Is Set, Is Not Set (Leads page only)

Tags

Tags applied to a lead

Is (exact match), Is Any Of, Is Not, Is Set, Is Not Set (Leads page only)

Lead Type

How the lead was captured (badge scan, business card, manual entry, form, CSV import)

Is (exact match), Is Any Of, Is Not, Is Set, Is Not Set

Sync & Export

Whether and how a lead was synced or exported

Successful Sync, Unsuccessful Sync, Any Sync Attempt, No Sync Attempt, Exported to CSV, No CSV Export (Leads page only)

Email Follow-Up

Status of a dynamic follow-up email

Sent, Scheduled, Not Sent or Scheduled (Leads page only)

Lead Completion

Whether a lead's information is completely filled out

Is Complete, Is Not Complete (Dynamic Sync and Follow-Up only)


Special Cases and Exceptions

A few fields do not follow the standard rules for their type. Keep these in mind when building filters:

Field

What's Different

GDPR Consent Date

Only offers Is Set and Is Not Set. All other date comparisons are hidden for this field, everywhere it appears.

Meetings Booked (yes/no)

Behaves like a checkbox: Checked or Unchecked only.

Meetings Booked (Popl Users)

Shows as a simple Is / Is Not choice, even though it can match more than one teammate behind the scenes.

Lead Entries / Completed Leads

Only offers Is and Is Not, with a single value rather than a multi-select list.


Differences Between the Leads Page and the Sync/Follow-Up Modals

A few filters work differently depending on where you're building them:

  • Date ranges. Only Dynamic Sync and Dynamic Follow-Up let you filter for a date range with Is Between. The Leads page only offers exact day, after, or before.

  • Owner filters. On the Leads page, you can filter for leads with no owner assigned using Is Set or Is Not Set. In Dynamic Sync and Dynamic Follow-Up, owner filters only support Is Any Of and Is Not.

  • Leads-only fields. Tags, Event Flow, Sync & Export, Email Follow Up, and Meetings Booked cannot be used to build a Dynamic Sync path or a follow-up email path. These are only available as filters on the Leads page.

  • Labels. The same logic sometimes appears under a different label depending on where you are. For example, an exact date match shows as "Equals" on the Leads page but "Is" in Dynamic Sync and Dynamic Follow-Up. The underlying behavior is identical; only the wording changes.


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